Ready, Set, Shop – It is Black Friday!

We’ve just witnessed the first frosty morning of the season – crisp grass, frozen trees, and sub-zero temperatures. As the winter is coming – Christmas is coming as well! Every year we make ourselves a promise not to leave shopping for presents for the very last minute, but we broke these promises just as effortless and quick as crispy grass brakes under our feet. It is always best to arrange Christmas presents in advance as sometimes they are a few times more expensive than usual nearer the biggest celebrations of the year. Therefore, the Black Friday sales are the perfect time for shopping for cheaper yet good quality presents for family and friends! What is Black Friday? Who invented this ‘celebration’? How has it spread so successfully around the world that it is now found in every physical and electronic retails shop?

Whom to Thank for Black Friday?

We now know Black Friday as the ideal time to shop for Christmas gifts, yet less than a hundred years ago this day was just the usual day coming after the Thanksgiving (fourth Thursday of November) celebrated in the United States. Year went by and not it is quite easy to mistake Black Friday with national holidays as tens of thousands of people sweep shopping centres looking for the best deals, yet only several U.S. states have given such status for this day. Even though the name Black Friday was first used in 1952, it gained its popularity only in the last two or three decades, and now it has become somewhat usual. The name of the day derives from Philadelphia, where it was used to describe large flows of people in the streets after Thanksgiving. However, as the year passed, another explanation was found more acceptable – Black Friday is black due to growing retail profits, which are influenced by Christmas shopping. But what was actually done to achieve whooping selling results?

Who Really Benefits from the Black Friday?

Black Friday can indeed recall a fairy tale for shoppers, yet business does not work in that way – Black Friday sales would not be as much popular as they are now if shops would not benefit from organizing them. Black Friday is one of many marketing tricks used by big retails businesses to grow their profit. The trick here lies in the fact that retailers increase prices a few months or weeks before the actual sale and then attract buyers by showing original prices with fake discounts. It sounds too foolish to fall for such tricks until you are one of those dissatisfied customers who paid big money for regular items.

Of course, the phrase ‘look how much you can save if you buy from us today’ is nice to hear, yet no one should succumb to impulsive purchases of things they do not need. The secret of revealing retailers' tricks depends on carefully monitoring items’ prices, their fluctuation and comparing them with Black Friday offers. However, online and physical retailers have many more tricks up their sleeves to unintentionally force you to buy their goods.

Who Waits for Black Friday More Eagerly – You or the Retailer?

When Black Friday started, sales were only happening in physical shops and traditional U.S. shopping centres. As old stores were perfect for a small number of people shopping at the same time, huge numbers of Black Friday shoppers were a real nightmare for the business owners. They tried to control flows of people by allowing only small groups to shop together, yet these efforts were in vain as generous discounts were too good to keep people from shopping. Then retailers changed their Black Friday strategies upside down – they are now willing to do everything to attract as many shoppers as it is possible.

The most expensive and valuable items are usually hidden in the back of the shops as spaces near the entrance are often turned into ‘battlefield’ for better shopping positions, during which both items and buyers suffer from injuries. Black Friday sale leaves the shelves of physical shops empty as traditional supermarket psychology purchasing method, which states that people buy things, which are placed at the eye level, does not work here.

What is Going on Online on Black Friday?

When the battlefield changes, marketing techniques, and fighting methods change as well. As it takes only a few clicks to buy something on the internet, people want to receive their purchased goods just as fast. However, it is then only up to web settings and business owners to control the never-ending buyers’ flow and meet their high expectations. Online shopping offers a great variety of items to buy, and due to this reason, owners use a variety of marketing weapons to attract buyers to their businesses.

Plenty of funds get spent annually for colourful ad banners and advertising on social networks, where influencers praise online shops and invite followers to try their products. Besides, the internet’s availability to everyone allows businesses to extend the time of sale – some start big discounts a week before Black Friday itself, others continue to do so all week. Monday after Black Friday is called Cyber Monday, which is designed to purely promote online shopping. Everything sound very exciting, yet it is way easier to fool buyers when they are shopping online when compared to physical shopping – here discounts are huge, buyers save a lot of money, but their shopping success results in poor quality goods.

What is Called Black Friday Madness?

Black Friday is the day that attracts the most shoppers – some leave retail centres with purchased goods, and others, sadly, with injuries. Since 2006, during Black Friday, twelve deaths and more than a hundred injuries were recorded. The worst thing is that shoppers are not fighting for the best discounts only with their fists but also with guns. Although these statistics are only regarding Americans’ shopping habits, similar events are being recorded in other megacities of the world. Shoppers tend to queue at the entrances a few nights in advance - they sleep in camping tents and sit under the rain and snow only to be the first to enter the store. In the war for cheap items, not all ways of fighting are justified – it is easy to lose your mind when prices are that low!

What to Buy When You Can Buy Everything?

No doubt Black Friday is the best time to shop for Christmas presents, but what to buy when every item around is cheap? Physical retail shops are filled not only with electronics, home appliances, or clothes but also with foods that have the longest shelf life, so on Black Friday, it is best to buy in bulk. When shopping online, you should look for computers, laptops, TVs, mobile phones, and similar items. These items are usually really expensive but on Black Friday, we guarantee you will find only the greatest deals. Black Friday and Cyber Monday are perfect for completing a Christmas shopping list; however, we advise you to buy things that are an absolute necessity – you should shop with a clear idea of what you or your family or friends need. When the sale comes, you should fill your shopping cart with only quality goods – no one needs cheap stuff and meaningless gifts!

Gift box-Welness from within and out

Here at Biomedicanna we love Black Friday deals, so it would be a huge mistake not to participate in it! Look at website’s sale section , on which you will find best Black Friday deals. Shop CBD Oil Drops , organic CBD cosmetics , or Christmas Gift Boxes – this year gift your family and friends health and wellness!


 

 

Christmas Gift Shopping – Rewarding Everyone With Health

We dare you to take a look at the calendar, in which you will see that there are less than 50 days left till the most wonderful time of the year – Christmas! Joyful and legendary songs sound not only in our homes but also in the shopping centres where we look for Christmas presents for our family, friends, and, of course, ourselves – as Santa rewards only the best, some of us must themselves take care of the gifts. It might be easy to choose a gift for ourselves, but what is precious enough to reward parents, siblings, best friends, or loved ones? The best gift idea is health! We made a list of physical and mental health-enhancing gifts to save you some time and money as all of the presents that we advise you to buy has great and heartfelt do-it-yourself alternatives. Christmas gift shopping starts now!

Idea No. 1 – Christmas Decorations

What is more Christmassy than snow, baubles, wreaths, and pine trees? Well, nothing beats pretty Christmas decorations and blinking lights, and it’s never too early to start filling your home and heart with festive magic. However, store-bought Christmas decorations are quite expensive, but the good news is that you can invite your loved ones over for a little cosy decorations workshop! Any DIY project works very well as mental and physical therapy – picking and gluing small bits and pieces improves hand motility and helps people having problems with concentration. The little get-together will allow you not only to catch up with old friends, create handcrafted gifts but also reuse things found around the house as such activities encourage eco-friendliness!

Idea No. 2 – Vitamins and Supplements

Vitamins and immune-boosting food supplements are one of the most popular Christmas gifts ideas. However, what helps one, may not be suitable for another person, so we advise you to get rid of the idea of gifting pharmacy-bought vitamins and opt-out for natural goods – foods and drinks that are considered vitamin bombs. Including different types of meats, grain, vegetables, and fruits into one’s daily diet can strengthen their immune system and overall health more than any medicine. We encourage you to invite your loved one to dinner or organise a cooking workshop, in which you will be able to cook and taste ingredients and dishes you have never tried before. If you are on the lookout for more modest food-related gifts, a recipe book is always a good idea!

Idea No. 3 – Spa Experience

Show us a person who would decline a weekend getaway offer! There is none! As everyone wants to run away from their problems sometimes, weekend trips to various resorts, spa centres, and hotels are very high on demand. It is a great gift idea too! However, we advise you to gift a voucher for such pleasures instead of booking your loved one’s weekend before even asking about his or her availability. In case you cannot leave home even for a weekend, why not enjoy the luxuries of a spa in your bathroom? Online or in small shops, you can find loads of different scented bath bombs or foams, scrubs, masks, and many more quality spa attributes. You can even try to make them yourself but before, make sure products and recipes, which you are using, are safe both for the environment and yourself! Make it, pack it, and gift it to the ones you care about the most!

Idea No. 4 – Quality Sleep

Humans spend one-third of their lives sleeping; thus, it would be unfortunate to sleep uncomfortable. Gifting a quality sleep experience to someone for Christmas does not mean inviting them over to try your mattress or a pillow, but it is okay to consider buying such gifts only if you know your loved ones lack them. However, great rest does not only depend on expensive sleeping equipment. We advise you to encourage your relatives not to use mobile phones in bed and read a book instead of endlessly counting sheep. As insomnia takes the happiness out of many people's lives, you can help your loved ones solve this problem by gifting CBD Oil Drops to improve their sleep quality and overall health. Do not forget to try these ideas yourself - you should lead by example!

Idea No. 5 – Romantic Date Experience

Admit it, Christmas is a bit too cold for counting stars, and with an ongoing situation, any ideas for a nice date involving crowded places are not safe as well. Therefore, there is no better place for a romantic date night than your home. Most of the time, cosy moments with your beloved don’t have to be pricey as the best memories require only creativity and time. Recreate your first meal together and prepare a three-course dinner, including fancy desserts or fill your living room with pillows and blankets to create a movie theatre. For this season, we advise you to gift a Christmas karaoke experience or a set of scratch cards with the names of best movies, meals, or games written underneath! Remember, any date night is perfect when the feelings are real – consider a healthy relationship a top priority and the best gift of all times!

Idea No. 6 – Board Games, Puzzles, and Books

With plenty of time on our hands, playing board games, reading books, and completing intricate puzzles helps us survive those long and cold winter evenings and relax. However, the majority of puzzles and books are interesting for only once, and while board games are fun to play with friends and relatives, they can also become boring after several plays. Buying and gifting new ones is always a great idea; however, they can empty your wallet if you decide to send them to all people on your Christmas list. We advise you to create personalised memory books, photo albums, or writing a story about how you met the exact person, how happy you are to have them in your life. You can also try to create a small-scale treasure hunting experience with a nice little gift at the end – the journey to the treasure itself is the greatest gift!

Idea No. 7 – Gym Subscription

Next Monday? Next year? Is the person you know speaks about the sports and wellness of their body using these phrases? Why not giving them sports equipment for Christmas so they can start exercising immediately, you may think? Do exactly that, and you will never be more wrong in your life. Committing to everyday gym sessions and exercises is hard; thus, receiving any sport-related gifts, except for tickets to a match, can be understood as an insult. Here as well, you should lead by example – we advise you to invite the person to join you for a quick jog in a park or a hike in a forest. Sports and other physical activities will be a great gift to yourself, but you would receive much more than that – it’s the relationship with another person that you get through doing sports together.

Idea No. 8 – Therapy and Meditation Sessions

Christmas is a time of gathering, sharing stories, and listening, what funny has happened to others throughout the year. However, the most important things are the ones your body is trying to tell you; thus, some quality self-care moments will cheer your body and soul the most. We advise you to gift such joy to others as well – invite them to paint therapy classes, meditations workshops, or reward them with subscriptions for the best mobile relaxation applications there are. Such gifts will help your loved ones relax, calm down, and reduce levels of stress. Besides, regular use of CBD oil also helps relieve anxiety and lessen depression. Well, as such gifts can sometimes turn out to be greater than your budget, use free online services, and introduce your friends and family to them!

Idea No. 9 – Themed Gift Boxes

Is there a person among your friends to which you find almost impossible to choose the right gift? You will never miss rewarding them with a unique and universal gift set, which represents their personality traits, lifestyle, and favourite hobbies. As a great number of small presents and things can be put into one gift box, try fitting love, happiness, and health there as well. For this Christmas, we have created four different sets of health-enhancing , immune-strengthening , skin-moisturising , and muscle-relaxing gifts, which will make your loved one incredibly happy. All four gift boxes include CBD Oil Drops Raw and other CBD healthy goods such as Silk Balm, Face and Body Cream, or Cooling Gel. We guarantee that a healthy body, mind, and overall wellness are the greatest gifts that will wait for you and your loved one underneath the Christmas tree!

Idea No. 10 – Attention and Warmth

Besides all other gift ideas on the list, we would be very wrong excluded this one from the list – a sincere and attentive conversation with your relatives and friends is sometimes all they need! Christmas is about love, support, warmth, and real connection with the ones you love the most in your entire life. Conversation with a cup of tea may last till the evening; however, such moments are irreplaceable for talking things that bother out, discussing problems and concerns, looking for solutions, and pieces of advice. We do not seek to belittle the work of professional psychotherapists and psychologists, but firstly, it is worth to speak openly about mental and physical health with people that are closest to your heart.

Gifts are traditional attributes when celebrating many different occasions: birthdays, anniversaries, achievements, etc., but spending ridiculous amounts of money may still not buy the things that will cheer their souls up. This Christmas, reward your loved ones with gifts that matter the most – health.


If You have any question, contact us!