We’ve just witnessed the first frosty morning of the season – crisp grass, frozen trees, and sub-zero temperatures. As the winter is coming – Christmas is coming as well! Every year we make ourselves a promise not to leave shopping for presents for the very last minute, but we broke these promises just as effortless and quick as crispy grass brakes under our feet. It is always best to arrange Christmas presents in advance as sometimes they are a few times more expensive than usual nearer the biggest celebrations of the year. Therefore, the Black Friday sales are the perfect time for shopping for cheaper yet good quality presents for family and friends! What is Black Friday? Who invented this ‘celebration’? How has it spread so successfully around the world that it is now found in every physical and electronic retails shop?
Whom to Thank for Black Friday?
We now know Black Friday as the ideal time to shop for Christmas gifts, yet less than a hundred years ago this day was just the usual day coming after the Thanksgiving (fourth Thursday of November) celebrated in the United States. Year went by and not it is quite easy to mistake Black Friday with national holidays as tens of thousands of people sweep shopping centres looking for the best deals, yet only several U.S. states have given such status for this day. Even though the name Black Friday was first used in 1952, it gained its popularity only in the last two or three decades, and now it has become somewhat usual. The name of the day derives from Philadelphia, where it was used to describe large flows of people in the streets after Thanksgiving. However, as the year passed, another explanation was found more acceptable – Black Friday is black due to growing retail profits, which are influenced by Christmas shopping. But what was actually done to achieve whooping selling results?
Who Really Benefits from the Black Friday?
Black Friday can indeed recall a fairy tale for shoppers, yet business does not work in that way – Black Friday sales would not be as much popular as they are now if shops would not benefit from organizing them. Black Friday is one of many marketing tricks used by big retails businesses to grow their profit. The trick here lies in the fact that retailers increase prices a few months or weeks before the actual sale and then attract buyers by showing original prices with fake discounts. It sounds too foolish to fall for such tricks until you are one of those dissatisfied customers who paid big money for regular items.
Of course, the phrase ‘look how much you can save if you buy from us today’ is nice to hear, yet no one should succumb to impulsive purchases of things they do not need. The secret of revealing retailers’ tricks depends on carefully monitoring items’ prices, their fluctuation and comparing them with Black Friday offers. However, online and physical retailers have many more tricks up their sleeves to unintentionally force you to buy their goods.
Who Waits for Black Friday More Eagerly – You or the Retailer?
When Black Friday started, sales were only happening in physical shops and traditional U.S. shopping centres. As old stores were perfect for a small number of people shopping at the same time, huge numbers of Black Friday shoppers were a real nightmare for the business owners. They tried to control flows of people by allowing only small groups to shop together, yet these efforts were in vain as generous discounts were too good to keep people from shopping. Then retailers changed their Black Friday strategies upside down – they are now willing to do everything to attract as many shoppers as it is possible.
The most expensive and valuable items are usually hidden in the back of the shops as spaces near the entrance are often turned into ‘battlefield’ for better shopping positions, during which both items and buyers suffer from injuries. Black Friday sale leaves the shelves of physical shops empty as traditional supermarket psychology purchasing method, which states that people buy things, which are placed at the eye level, does not work here.
What is Going on Online on Black Friday?
When the battlefield changes, marketing techniques, and fighting methods change as well. As it takes only a few clicks to buy something on the internet, people want to receive their purchased goods just as fast. However, it is then only up to web settings and business owners to control the never-ending buyers’ flow and meet their high expectations. Online shopping offers a great variety of items to buy, and due to this reason, owners use a variety of marketing weapons to attract buyers to their businesses.
Plenty of funds get spent annually for colourful ad banners and advertising on social networks, where influencers praise online shops and invite followers to try their products. Besides, the internet’s availability to everyone allows businesses to extend the time of sale – some start big discounts a week before Black Friday itself, others continue to do so all week. Monday after Black Friday is called Cyber Monday, which is designed to purely promote online shopping. Everything sound very exciting, yet it is way easier to fool buyers when they are shopping online when compared to physical shopping – here discounts are huge, buyers save a lot of money, but their shopping success results in poor quality goods.
What is Called Black Friday Madness?
Black Friday is the day that attracts the most shoppers – some leave retail centres with purchased goods, and others, sadly, with injuries. Since 2006, during Black Friday, twelve deaths and more than a hundred injuries were recorded. The worst thing is that shoppers are not fighting for the best discounts only with their fists but also with guns. Although these statistics are only regarding Americans’ shopping habits, similar events are being recorded in other megacities of the world. Shoppers tend to queue at the entrances a few nights in advance – they sleep in camping tents and sit under the rain and snow only to be the first to enter the store. In the war for cheap items, not all ways of fighting are justified – it is easy to lose your mind when prices are that low!
What to Buy When You Can Buy Everything?
No doubt Black Friday is the best time to shop for Christmas presents, but what to buy when every item around is cheap? Physical retail shops are filled not only with electronics, home appliances, or clothes but also with foods that have the longest shelf life, so on Black Friday, it is best to buy in bulk. When shopping online, you should look for computers, laptops, TVs, mobile phones, and similar items. These items are usually really expensive but on Black Friday, we guarantee you will find only the greatest deals. Black Friday and Cyber Monday are perfect for completing a Christmas shopping list; however, we advise you to buy things that are an absolute necessity – you should shop with a clear idea of what you or your family or friends need. When the sale comes, you should fill your shopping cart with only quality goods – no one needs cheap stuff and meaningless gifts!
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